Angela Jenkins asked:

‘A picture is worth a thousand words.’ goes the old adage, and no one can question either the truth or the pertinence of the remark. Anyone is naturally more attracted to an image than he or she is to a lot of written words. Keeping all this in mind, advertising for products and services using images and graphics makes a lot of sense.

Symbols have been a part and parcel of the story of human history. All the ancient civilisations and cultures had their own set of symbols and signs that defined their belief system and their way of life. In fact, the alphabets that form the basis of our spoken and written languages have evolved from the pictorial representation of objects around us.

Coming into modern civilised society, these symbols, while changing the role they played, did not lose their pre-eminence in shaping the society. Just think about the **** swastika and the Holy Cross. Symbols have evoked in us all the possible emotions; faith, hatred and love to name just a few.

Keeping the historical and psychological significance of symbols in mind, graphic designers try to create designs that can convey the major features or discerning characteristics of the product or service they are making the designs for.

mdsDESIGN, which was formed in 2002 by Marie deFontenay Coles, is a graphic designing firm providing innovative design solutions to customers all over Australia. The areas covered by mdsDESIGN include high-end graphic design, web design and advertising. Marie deFontenay Coles, the founder of the company also works as the (hold your breath) Director, Client Manager, Art Director, Designer, Print Production, Producer and Receptionist. This is someone who believes in multi-tasking. mdsDESIGN is also a member of the Australian Graphic Design Association (AGDA).

The business model adopted by mdsDESIGN is unique in the field of graphic designing. The boutique style business allows this personalised service, building client relationships and providing complete attention to detail from the initial concept to the final production. With a grand total of 25 years of experience behind her, Marie is sure to provide you with the exact solution for your designing needs. The company provides designs and solutions for: logos, brand or corporate identity, brand naming and identity, brand revitalisation, brochures, leaflets and catalogues, corporate literature, environments/signage, displays, website design, point of sale, packaging, print and press advertising. So for all your design and advertising needs, just visit www.mdsdesign.com.au. On the site you can know more about Marie and mdsDESIGN and also have a look at examples of various creative solutions provided by the company over the years.

Anirban Bhattacharya asked:

The best bakers and pastry chefs come out with products that are not only mouthwatering but delectable visually as well. Similarly, graphic design is the art of presenting information in a visually appealing way. For companies to stand out from the crowd, it’s critical to have an outstanding and instantly recognizable logo that represents the company.That’s where corporate graphic design comes into the picture.

Every entrepreneur’s dream is to have a company and a logo that’s as instantly recognizable around the world as a Nike or a Coca Cola. The job of a professional graphic designer is to try to convert these dreams into reality. The graphic designer takes the brief from the client and comes up with a graphic design that reflects the values of the client.

Professional graphic design is a skill that is a combination of both art and science. While a design needs to be catchy, the graphic designer has to keep in mind the different media that will be used to promote an identity for which the logo is created. A logo needs to look good – be it from an outdoor advertising panel, on computer/TV screen, or on to a mobile device.

The role of the print media continues to decline as the primary mode of advertising for companies. As people are beginning to spend more and more time online, the share of online advertising from the total branding remuneration pie will continue to grow for online and internet advertising. With ubiquitous broadband internet and 3G mobile services, advertising will change from something that is simply static to one highly dynamic; and encourage greater interaction amongst the user.

The corporate graphic design of the future has to bear in mind these changing dynamics. The winning graphic design will be the one that best understands the mindset of its target audience and is able to entice and influence its target geography and the people living there.

Sharron Nixon asked:


Graphic design is a creative process that combines art and technology to communicate ideas. It is the process of communicating visually using typography and images to present information, usually used whenever visual intricacy and creativity are needed to present text and imagery. It can also be applied to the layout and formatting of educational material to make the information more accessible and more easily understood.

Designing a masterpiece graphically is the art of combining text and graphics to communicate an effective message. It is primarily used in the design of logos, brochures, newsletters, posters, signs, and other type of visual communication. Graphic design is the use of words and images to pass on information or to create a certain visual effect. This art form is sometimes referred to as commercial art because of its application to advertising and its vital contribution to business function.

Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Graphic designers have a unique ability to sell a product or idea through effective visual communications, and are asked to perform the difficult task of being creative every single day.

Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with web developers to create both the look and feel of a web site and enhance the online experience of web site visitors. Color is also another powerful way of helping users find their way around a site, and color coding sections of the site helps users identify where they are.

Graphic design adds a visual and emotional context to the purely cognitive text on the site. The primary tool for this art form is, of necessity, the creative mind. With the advent of computers and software applications, the task of the designer has become a little easier, as these have provided more effective production tools than traditional methods. It is a creative profession and things that were once only conceived in the mind are brought to life through skills and imagination.

There is a downside to the inclusion of graphic design on websites. Many designers have tried to force the Web to be what it is not, creating ineffective and sometimes unusable websites. There is a tendency to forget that words, and not images, are the building blocks for the vast majority of websites. People are strongly visually orientated, and their response to the website’s aesthetics and visual structure plays a strong part in how they interact with it as a whole.

The mid 1980s heralded the arrival of desktop publishing and the introduction of graphic art software applications. This introduced a generation of designers to computer image manipulation and 3D image creation that had previously been a tedious and intensive process. Today’s graphic designers often use desktop publishing software and techniques to achieve their goals.

Graphic design requires that the advocate must continually keep up to date with the development of new and updated software, usually either on their own or through software training programs. Contrary to popular belief, anybody with the right software can not necessarily do it, creativity is the biggest attribute that needs to be added.

Graphic design is not just a case of being fluent in some type of software, but also about communication, solving visual problems, and imagination. The tools that are now available do not detract from the need for creative imagination, rather just make the performance of the task easier, and perhaps open the floodgates to applications that may have been out of reach previously.

spinxwebdesign asked:


Graphic design has become inevitable part of our day-to-day life and we come across it in some form or other. The way advertising is done and things have changed, major chunk of credit goes to graphic designing.

There are different methods of doing graphic designing that varies from web page layouts to screen printing. Creativity knows no bound here and many different ways can be used to do designing.

Graphic designs are good source of information and excellent platform for communication by using numbers, images and letters. It can help in conveying messages across the target audience by means of different sources like images, visual presentations, sound, etc.

The creativity level of the graphic designer is dependent on their mind and how do they go about doing designing. A good designer should know and have idea as to what is needed to be illustrated through graphics. The next step is to choose the right kind template or computer program for constructing the graphics.

You can find different types of software programs in the market that can accomplish designing of website layouts and graphics. Due to availability of software, graphic designer can now carry out their job in much easier and hassle-free manner leading to much better quality of output in lesser time.

Graphics is a form of carrying out advertising of products or services to the target customers. The medium through which advertising is done is also significant depending upon your business type and budget.

Graphics on internet is closely related to the website design. Vital aim here is to communicate with images and visual text for better interaction. A static web page that does not have any room for conveying information would surely lag behind in success. These graphic designers work in a manner that can fulfill company’s intentions and gives better online experience to the visitors.

Advertising through graphics is indeed a challenging task as they not only have to promote but also sell the products/services. Many aspects like customers, their behavior pattern, range of products, company profile, etc have to be kept in mind while doing the designing work.

The increasing use of graphics is also seen in the field of education. Experts have discovered that kids experience better learning when text is combines with suitable visual illustrations. Many educational institutions are using animation that are in motion rather than static graphics for better course explanation and interest generation.

Copyright © 2009

Tony Jacowski asked:


Graphic designers are predicted to hold the most jobs by 2014. Keeping in mind the future of the media and the need for creative work, graphic designers are projected to have the best employment opportunities of all creative professionals.

Job of a Graphic Designer

Graphic designers analyze, plan and make creative visual solutions for communication. They help to express the message in the most effective way, in the form of print, film or electronic medium. A variety of methods like color combinations, illustrations, photography, print and print-layout techniques are used in graphic designing.

Graphic designers create the layout and production designs for newspapers, magazines, corporate reports, journals and other publications. They also develop promotional displays, marketing and packaging brochures for various products and services and unique design logos for businesses. In addition, they also make signs for government and businesses. The graphic designer also produces material for interactive media, Internet web pages and multimedia projects.

Job Qualifications

A Bachelor’s degree is a must at the entry level in graphic designing. Some entry-level technical positions may require an Associate’s degree. However, problem-solving skills and creative communication are essential. Graphic designers should be familiar with computer graphics and the various design software available. A good graphic portfolio, with a collection of work samples showcases design ability effectively.

Graphic Designing Course Curriculum

Typical Graphic Design Curriculum Components:

-Studio art

-Computerized Design

-Principles of Design

-Printing techniques

-Commercial graphics production

-Web site design

Besides formal graphics training, there are some courses such as writing, art history, psychology, foreign language, sociology, cultural studies, business and marketing that are effective aids in understanding the intricacies of graphic designing.

It is the job of the graphic designer to give meaning to thoughts and ideas. When an idea is expressed, the job falls on the graphic designer to present it on paper and create a suitable combination of visual medium. This can be accomplished with pictures and animated presentations, which could include sound as well.

Working Of The Creative Department

After the client gives the company a rough idea about the project and his expectations, the creative team gets down to the business of trying out various ideas and techniques to achieve a positive end result. Although most creative people work as a team in advertising agencies and various publications, the graphic designer can do the job independently.

Earnings of a Graphic Designer

Architectural, engineering, and related services: $42,740.

Specialized design services: $41,620.

Advertising and related services: $40,010.

Printing and related support activities: $32,830.

Newspapers, periodicals, books and directory publishers: $32,390.