How to Find a Great Graphic Designer

May 14, 2011 by admin  
Filed under Business

Luca Di Nicola asked:


Finding a great Graphic Designer can be about as difficult as finding your life’s calling with a million dollar paycheck. Sure they exist however finding the right one takes patience, diligence, a whole lot of time and a bit of luck, right? Not necessarily. Finding a great graphic designer is easy – when you know where to look.

Begin by asking friends, family and business associates who have great graphics. Unless they did their graphics themselves they had to have hired a graphic designer. Referrals are the best place to find a great graphic designer. However know that great graphic designers are like great babysitters in that once you’ve found one you may be reluctant to share them with others since that may mean they’ll be unavailable for you. Your friends and associates may hold out on you even if they do know a great designer.

Visit websites you like with great graphics. Many businesses will use the same graphic designer for all their design needs. That means designers that do logos may also create website graphics. Often, at the bottom of a website you’ll see the website creator and/or graphic designer listed. It’s usually a link – click on it and visit their website. View their portfolio and if everything looks good, give them a call.

Visit graphic design associations. Every vocation has a number of associations to belong to and graphic design is no different. Participation in these associations isn’t a guarantee that the designer is spectacular however it is a good place to start. Two main organizations are:

- The Graphic Artists Guild – www.gag.org – The American Institute of Graphic Arts (AIGA) – www.aiga.org

Once you have a few names to check out, it’s time to compare. While price may be at the top of your priority list, it’s important to also view their portfolio. A logo and design you, and more importantly your target audience, love is well worth twice the price of a poorly designed logo.

You’ll also want to evaluate their terms, professionalism and the systems they have in place to make sure they understand your needs and the image you’re trying to project. Some graphic designers will speak to you on the phone while others have a form they’ll have you fill out. If a designer never asks about the image you want for your material – find a different designer.

Make sure you get the terms in writing. The terms of your agreement should include payment terms, revisions, and how you’re expected to communicate. While these may seem like small details they can make all the difference between a great relationship with your graphic designer and an unsatisfactory experience.



The 3 Golden Rules professional Graphic Designers don’t want you to know about

May 14, 2011 by admin  
Filed under Presentation

Horatio Farquaar asked:


Ever wondered how some graphic designers always manage to produce beautiful looking designs for their brochures, website designs, logo designs? Talent…yes, it helps but there are a handful of more important things you can do that will have even complete beginners producing award winning design.

Forget everything you’ve ever been told about Graphic Design

There are some hard and fast things that graphic designers will insist are to be obeyed. Only use limited fonts on a design for example or never use green on a magazine or book cover as people will not buy it. Stuff and nonsense. You can pretty much do whatever you like but you must apply these STRICT GRAPHIC DESIGN RULES and you will soon be walking away with graphic design silverware.

Somewhere on the page you MUST put in a subliminal message

This can be done in a multitude of ways for example if you are producing a brochure selling wellington boots then start every paragraph spelling out ‘buy our wellington boots’ or better still ‘you have no choice but to buy our wellington boots now get out your cheque book and buy them – NOW!’ Another crafty method is to doctor images in photoshop so that on an innocent picture of a tree for example carved into the bark is a message along the lines of ‘U Luv Wellington boots’ You get the idea. just make sure it’s hidden away on a subliminal level and watch your sales go through the roof, quite literally

You MUST include a picture of a pretty girl smiling on your document or webpage

This works for 95% of products. Put simply would you rather read and look at pictures of industrial machinery or would you rather look at a pretty girl? It’s a no brainer right? Research has proven that mens brains are wired up to focus on girls smiles and of course their ******* and backsides. If you can somehow convince your client to put a ***** girl on there somewhere you can pretty much laugh yourself down to the bank. However, never ever put a muscle bound hunk on any design thinking it will work conversely for womens products. Research has shown that womens brains are only wired to think of shopping for clothes and chocolate, so putting a bare chested chippendale on the cover is going to see your business go down the dumper. Unless your product is for ********** merchandise in which case go ahead.

Shock and Awe – the guaranteed way to get your design work noticed and talked about

Perhaps the best example of this trick can be found widely used in the modern art world. Sharks in formaldahyde, unmade beds and plastic dolls melted together to sodomise each other. All these pieces of art have been much talked about and whether you find them to your taste or not are widely percieved as being breath takingly original. The same principal can and should be applied to your graphic design work or website design. Add a blood splattered severed willy in the centre of the page for example or how about using an excrement smear as a backdrop. Remember the important thing is to get people talking about your design work. Bad taste soon becomes acceptable once commonplace so be the first to do something outrageous and reap the rewards.

If you remember to apply at least one or two and ideally all 3 of these golden graphic design rules there’s no reason why you shouldn’t be a millionaire/billionaire within one or two months. Now get creative!



What are the Benefits of Graphic Design and Why Should You Care?

May 14, 2011 by admin  
Filed under Web Graphic Design

graphicsdesign
Website Design Weston asked:

If you run a business and you have any form of corporate identity then you should care very much. How you present your company to your chosen market is fundamental to its success.

The graphic design process is crucial to any business, making it stand out head and shoulders from the competition. Whether it is the design of an entire corporate campaign or the creation of a simple company logo it still has to work effectively for you. There are four critical elements that should be seen in every logo design:

• It must be describable

• It must be memorable

• It must be effective without colour

• It must be scalable

Fairly obvious really but how does your logo stand up to these criteria? How does your company identity stand out from the competition?

Ask yourself why something is designed in a certain way. Consider why a particular colour is chosen instead of its opposite. Why use this font? Why include this particular graphic here? A good designer will think through every detail of a design and only include elements that will add to the design and re-enforce the brand.

Once your business is up and running you may think that any form of corporate identity will act to represent the company, visually creating a brand by default. Think again. If you look at the large corporations you will notice that their brand strategy stands the test of time for many years.

Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking modern and refreshed.

Benefits:

• Professional image

• Considered and long-lasting design strategy

• Make your company look bigger

• Stand out from your competition

• More effective

By Ben Smith

- Website design somerset- Professional Website Design Weston-Super-Mare

Corporate Graphic Design and Its Need for Your Business

May 14, 2011 by admin  
Filed under Web Design

Anirban Bhattacharya asked:

The best bakers and pastry chefs come out with products that are not only mouthwatering but delectable visually as well. Similarly, graphic design is the art of presenting information in a visually appealing way. For companies to stand out from the crowd, it’s critical to have an outstanding and instantly recognizable logo that represents the company.That’s where corporate graphic design comes into the picture.

Every entrepreneur’s dream is to have a company and a logo that’s as instantly recognizable around the world as a Nike or a Coca Cola. The job of a professional graphic designer is to try to convert these dreams into reality. The graphic designer takes the brief from the client and comes up with a graphic design that reflects the values of the client.

Professional graphic design is a skill that is a combination of both art and science. While a design needs to be catchy, the graphic designer has to keep in mind the different media that will be used to promote an identity for which the logo is created. A logo needs to look good – be it from an outdoor advertising panel, on computer/TV screen, or on to a mobile device.

The role of the print media continues to decline as the primary mode of advertising for companies. As people are beginning to spend more and more time online, the share of online advertising from the total branding remuneration pie will continue to grow for online and internet advertising. With ubiquitous broadband internet and 3G mobile services, advertising will change from something that is simply static to one highly dynamic; and encourage greater interaction amongst the user.

The corporate graphic design of the future has to bear in mind these changing dynamics. The winning graphic design will be the one that best understands the mindset of its target audience and is able to entice and influence its target geography and the people living there.

When the Creative World of Corporate Graphic Design Winks … Innovations Born

May 14, 2011 by admin  
Filed under Web Design

Akhila Choudhary asked:


Brand identity and brand awareness have been two highly discussed and crucial segments while it comes to the success of any corporate house. If Nike is recognized by its swoosh the world over, Adidas does the same with its three stripes. In order to create a corporate theme, all business initiatives are now plunging into the cauldron of graphic designing looking for the best graphic design firms which can do magic for them. As a result, more and more professional graphic designing companies have also been established. And interestingly, professional graphic design has turned into a fulltime career objective for many globally.

For any business house, it’s imperative to promote its products and services relying on a number of advertising means. Advertisements through words, punchlines, media have long been in the scenario. Adding more value onto these, graphic designers are now creating sensational logos, pictures, graphic motifs etc. thus pulling better responses from the onlookers’ side. Billboards, hoarding, glow sings – all are now enjoying creative inputs from corporate graphic design professionals. The proverbial saying ‘A Picture is Worth Thousand Words’ has been further embossed in our creatively thirsty souls – thanks to the field of graphic designing.

Corporate identity matters a lot for a company now. Corporate identity of a firm involves the corporate logo plus design strategy for the purpose of corporate marketing collateral. The firm needs to keep evolving with time, failing doing so, it may seriously affect its brand identity. Hence, extreme care from a professional front must be taken.

Professional graphic designing is a painstaking process. While preparing for a design, the graphic designer needs to focus on a number of factors such as aim of the message, target audience and the medium. And once these are made clear, the designer proceeds further creating the desired graphic/logo organizing texts, fonts, color, size and so on. If you search online, you will see hundreds of graphic design agencies which offer complete graphic designing solutions for all missions. But you need to research a bit to find out the best graphic design agency that can do wonder for you, your business!





Graphic Design: Topography and Images to Present Information

May 10, 2011 by admin  
Filed under Ecommerce

Roberto Luongo asked:


Meaning

Graphic design is process of visual communication using topography and images to present information and attract people. It gives an interesting mix of presenting varied information in attractive formats to increase the overall users’ base. Whether you are reading your morning papers or commuting by a public bus, or open a book to read, element of graphics can be seen every where. It gives a great way to express your thoughts, ideas and opinion to reach millions of other users. This creative process involves different formats of graphics, which are easily available in today’s world:

Logos

Logo is an important form of graphics that conveys lots of ideas to its readers and users. A logo provides identify to the vision and the purpose of the organizations or any other agencies. In addition, it is difficult to register a company without a valid logo attached with it.

Websites

Websites reflect the major works of graphics aiming to attract promising clients to the organization. So, make sure your website reflect good piece of information prepared through graphic design services.

Business Cards

Business cards are essential in this competitive business boasting world. An impressive business card can get you really good impact and you will be successful to express your mind freely and effectively.

Advertisements

Graphics in advertisements have a specific role to play. You can hire a graphic design company to get your advertisement really rocking and reflecting you ideology.

Brochures

Brochures also consist major graphic designing in it. Without a good design, a brochure may not look very impressive. So, graphic can bring a life in brochures.

Billboards

Billboards or hoardings consist of advertisements promoting a product or services so the major attraction point is graphic designing.

Product Packaging

Nowadays, product packaging has a definite role to play in the promotion of a product or a service. Packaging clinches eyes positively and gives you several benefits in future context.

Posters

Posters are one of the popular methods to express the ideas and opinions. Therefore, it becomes necessary to make it really effective with lots of graphics and pictures in it.

Book Design

Graphic has a definite role to play in book designing. While designing a book, it is necessary to represent the content of the book to attract the promising readers.

Magazine Layout

Magazines offer wide information about varied subjects and current happenings. Therefore, it has to be attractive enough to tempt readers to go through its pages. So, the role of graphics can be really important here.

Newspaper Layout

While layout a newspaper, the importance of graphics can not be ignored. Anything colorful and informative attracts readers to a great extent.

Greeting Cards

In greeting cards too, graphics can do wonders and equally express your ideas to the fullest.





Elements and Benefits of Graphic Designing

April 10, 2011 by admin  
Filed under Graphic Design Services

Ritika asked:


Graphic Design is all about communicating your message through visuals whereby visual information is given form and structure, so as to communicate your unique message and reflect your unique identity.In today’s busy and noisy world, where no one has time to observe things going around, only a good piece of graphics can get you noticed and I strongly believe nothing better than a logo can help you to be remembered for ages.

Logo designing is a mix of engineering and art. The best logos in the world are comprised of simple text and uncomplicated graphics. A logo should have some basic character to qualify as a professional logo. It’s not all about appearance.

When you own a small business, it’s certainly important to spend your marketing budget wisely.Every brochure, advertisement, and business card that you pass out plays an important role in establishing the image of your company. The same is true of your company’s logo and website. The graphic design skills and techniques used to create the materials that represent your company to prospective customers and other individuals establish your company’s corporate identity. Why would you risk sending the wrong message about your business by relying on amateur graphic design work that you create yourself.

The graphic design process is crucial to any business, making it stand out head and shoulders from the competition. Whether it is the design of an entire corporate campaign or the creation of a simple company logo it still has to work effectively for you. The most commonly described elements of design are:



Lines

Shapes

Mass or Size

Texture

Color

Form

Space

Value (lightness or darkness)



Whether yours is a small business organization in its budding stages or already a large scale business, logo always is an essential part of your company.

Some of the benefits of a good logo design are:

Logo helps to give your company and your company website a complete identity. Viewers identify your organization with your company logo.

The main aim of your website is to attract viewers, build their trust and make them come back to your site over and over again. If your company logo has that power which has already been stored in the viewer’s minds in just one or two visits, he might remember your company website whenever he is online in search of some common information.

A logo helps to enhance the personality of your company’s online presence.

It is said that images speak louder than words. A logo which is a graphical presentation of words and images speak more powerfully than the plain text on your site.

Logo helps in brand building for your company and its website.

The list of benefits a good logo would have over a company can be endless. But to summarize, logo designing is the most important element and the first element to lead you to the success ladder.

HiSpirits Technologies provides high end Graphic Designes and Website Design.