A Career In Graphic Design
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Graphic designers are predicted to hold the most jobs by 2014. Keeping in mind the future of the media and the need for creative work, graphic designers are projected to have the best employment opportunities of all creative professionals.
Job of a Graphic Designer
Graphic designers analyze, plan and make creative visual solutions for communication. They help to express the message in the most effective way, in the form of print, film or electronic medium. A variety of methods like color combinations, illustrations, photography, print and print-layout techniques are used in graphic designing.
Graphic designers create the layout and production designs for newspapers, magazines, corporate reports, journals and other publications. They also develop promotional displays, marketing and packaging brochures for various products and services and unique design logos for businesses. In addition, they also make signs for government and businesses. The graphic designer also produces material for interactive media, Internet web pages and multimedia projects.
Job Qualifications
A Bachelor’s degree is a must at the entry level in graphic designing. Some entry-level technical positions may require an Associate’s degree. However, problem-solving skills and creative communication are essential. Graphic designers should be familiar with computer graphics and the various design software available. A good graphic portfolio, with a collection of work samples showcases design ability effectively.
Graphic Designing Course Curriculum
Typical Graphic Design Curriculum Components:
-Studio art
-Computerized Design
-Principles of Design
-Printing techniques
-Commercial graphics production
-Web site design
Besides formal graphics training, there are some courses such as writing, art history, psychology, foreign language, sociology, cultural studies, business and marketing that are effective aids in understanding the intricacies of graphic designing.
It is the job of the graphic designer to give meaning to thoughts and ideas. When an idea is expressed, the job falls on the graphic designer to present it on paper and create a suitable combination of visual medium. This can be accomplished with pictures and animated presentations, which could include sound as well.
Working Of The Creative Department
After the client gives the company a rough idea about the project and his expectations, the creative team gets down to the business of trying out various ideas and techniques to achieve a positive end result. Although most creative people work as a team in advertising agencies and various publications, the graphic designer can do the job independently.
Earnings of a Graphic Designer
Architectural, engineering, and related services: $42,740.
Specialized design services: $41,620.
Advertising and related services: $40,010.
Printing and related support activities: $32,830.
Newspapers, periodicals, books and directory publishers: $32,390.
Color Usage Factor When Choosing a Professional Graphic Design Company
November 25, 2009 by admin
Filed under Web Design
Graphic design expresses the creativity of the website’s brand and increases its professional look. You need the best services of a corporate graphic design company, if you are starting a project from scratch, or even planning to redesign an existing website. Most corporate graphic designers offer flash multimedia design, logo & graphic design, and web hosting. Some assure extended services, including domain registration and other marketing strategies.
Before choosing a professional graphic design company, it is very important to understand the different aspects of web color. In general, there are two types of colors used in web graphics: RGB and CMYK. These colors determine the background page elements and photographs. RGB and CMYK colors are generally associated with GIF and JPEG graphic file formats.
Graphic designers use web colors for web page backgrounds, HTML text, table and layer backgrounds, web links, GIF and JPEG files. Most designers employ web safe palette (Web 216 palette) in all computer graphics, web development applications and multimedia. These graphic designers use the following rules:
Flat graphics employing web 216 palettes are saved as GIF files;
Photographs and full color images employing RGB palette are saved as JPEG.
Moreover, a standard web page should be of 600×800, 620×480 or 1024×768 pixels. These important factors make a website look professional and attractive. A professional graphic design firm follows these rules and displays samples, both printed and online, in its portfolio. Always look for portfolios with diverse samples. Also, ensure that the portfolio boasts quality graphics and not poor quality images or basic clip art graphics.
A corporate graphic design company should have a proper background or reference. If you are looking to have a long term project from your graphic designer, check the company’s project report card. Make sure the graphic design company has any long term repeat clients and is not a startup company. Hence, determine whether a corporate graphic design company suits your business!
How to Find a Great Graphic Designer
Finding a great Graphic Designer can be about as difficult as finding your life’s calling with a million dollar paycheck. Sure they exist however finding the right one takes patience, diligence, a whole lot of time and a bit of luck, right? Not necessarily. Finding a great graphic designer is easy – when you know where to look.
Begin by asking friends, family and business associates who have great graphics. Unless they did their graphics themselves they had to have hired a graphic designer. Referrals are the best place to find a great graphic designer. However know that great graphic designers are like great babysitters in that once you’ve found one you may be reluctant to share them with others since that may mean they’ll be unavailable for you. Your friends and associates may hold out on you even if they do know a great designer.
Visit websites you like with great graphics. Many businesses will use the same graphic designer for all their design needs. That means designers that do logos may also create website graphics. Often, at the bottom of a website you’ll see the website creator and/or graphic designer listed. It’s usually a link – click on it and visit their website. View their portfolio and if everything looks good, give them a call.
Visit graphic design associations. Every vocation has a number of associations to belong to and graphic design is no different. Participation in these associations isn’t a guarantee that the designer is spectacular however it is a good place to start. Two main organizations are:
- The Graphic Artists Guild – www.gag.org – The American Institute of Graphic Arts (AIGA) – www.aiga.org
Once you have a few names to check out, it’s time to compare. While price may be at the top of your priority list, it’s important to also view their portfolio. A logo and design you, and more importantly your target audience, love is well worth twice the price of a poorly designed logo.
You’ll also want to evaluate their terms, professionalism and the systems they have in place to make sure they understand your needs and the image you’re trying to project. Some graphic designers will speak to you on the phone while others have a form they’ll have you fill out. If a designer never asks about the image you want for your material – find a different designer.
Make sure you get the terms in writing. The terms of your agreement should include payment terms, revisions, and how you’re expected to communicate. While these may seem like small details they can make all the difference between a great relationship with your graphic designer and an unsatisfactory experience.
Role of Graphic Designers for Achieving Online Success
November 12, 2009 by admin
Filed under Outsourcing
The graphic design outsourcing industry is booming by every passing day, providing a wide range of benefits to their clients. These companies employ a skilled fleet of graphic designers and offer their services to offshore companies. Graphic designers are like web magicians, giving life to any picture through the medium of color and special effects.
They first discuss with their customers the nature of their business, their goals and project budget. After considering these basic facts, they utilize the most effective way of conveying the message to the target audience through media mediums like print or film. Features like color, animation, photography, layout technique, and illustration go into developing state-of-the-art graphic designs. They also accomplish the tasks of designing materials required for web graphic design, multimedia projects, and interactive media.
Firstly graphic designers gather important data from their clients, conduct research, and refer to company briefs provided by their clients. Secondly different design layouts are prepared from which the customer chooses the most appropriate one. Then, to make the graphic design attractive and complete, the elements of color, motion, animation, and sound/visual effects are incorporated into the designs. Thereafter the short listed and complete designs are shown to the client or the company’s creative director for their approval.
Various types of design software and techniques can be used for graphic design creation. Certain layout software offers good amounts of flexibility in the work, thus saving time and money for the designers, which can be passed on in savings to their clients.
These designers have professional degrees or qualifications in the field of graphic design. They are trained in problem solving skills, communication, graphic designing, creativity, and more, that mold them into talented and skilled designers. The Work quality of any outsourcing company can be marked by the quality of graphic designers they have. In the outsourcing industry, they can be hired on a part-time or full-time basis , depending upon the project requirement.
The graphic design company should understand the purpose of the client and their expectations from them. Their thorough understanding will enable them to better create a design that is from their client’s point of view. Moreover graphic design has to be complimentary to the site content and serves the purpose that has been laid out.
Graphics are widely used in different types of websites and in various formats. Plain text websites are simply a bore to the site viewer. Graphics add interest, glamour, and life to any image and eliminates the boredom factor.
Graphic Design Outsourcing
November 6, 2009 by admin
Filed under Outsourcing
Graphic design outsourcing helps in obtaining good graphic designs at affordable rates and in a timely manner. Companies with a strong marketing background are an added advantage for graphic designers. This fact holds true for all mediums of promotion and sales.
Firms that are among the best graphic design companies would primarily analyze details about your company, like the marketing channels, the competitors, target customers, etc. These companies offer graphic design outsourcing services for websites and also printed mediums. You can request to see their graphic design portfolio to see the range of work they have successfully completed.
Graphic design outsourcing is a far cheaper option in comparison to appointing a staff for graphic designing. The number of people preferring outsourcing for their web projects is increasing. These graphic design companies are far more specialized in their respective fields and have expertise in handling online projects.
Look out for any discount schemes or promotional offers by these companies. They typically charge a fixed amount of fees for certain time duration or for an overall project.
The reasons for outsourcing differ from company to company. Some might opt for it as they don’t have the required qualifications and resources. Some need additional time for business core issues, whereas some people might be short of time and so on. Outsourcing helps in focusing on other business goals. Think about the benefit that outsourcing would free you from the stress of creating appropriate designs and logos for your company. Apart from qualified professionals handling your graphic design project, they even give you the choice of selecting the logo from many options designed by them.
The chances of getting the maximum ROI can be expected with outsourcing. For a premium, you can even hire a graphic designer to work exclusively on your project on a part-time or full-time basis as needed. If you want to make any changes in existing designs, it becomes easy and can be done in less time.
Imagine if you have to complete all the small changes in your graphic design on your own. Firstly you have to install new software which would cost you hundreds of dollars. Then you’d have to learn how to use it, thus costing you time as well as energy. These shortcomings are overcome by graphic design outsourcing. It’s worth a try for any project, large or small.
Copyright © 2008
Use Graphic Design Skills in Right Format for Websites
October 18, 2009 by admin
Filed under Web Design
Graphic design is the most sorts after website design feature making any website visually attractive and appealing. There are many skills that contribute towards making of successful graphic designs. Some of them are as follows:
1) Adobe
Adobe Illustrator software is used for vector based graphics, the designs created are also very neat in texture. It is usually used for logo formation, poster and print work. This program is a bit difficult to learn but can be very beneficial.
Adobe Photoshop is used for producing pixel based photo management. The experts also keep them updated by regular online learning. It is a little costly trick to learn but worth learning it due to excellent results produced by it.
The Adobe InDesign uses page layout program useful for print based designs. In case of magazines, newspapers, brochures, books the skills of this software can be used.
2) Flash
Flash provides motion to your presentations online and turns imagination into reality. Flash is being used extensively in the form if videos on World Wide Web. In comparison to other video players the use of flash player is more on computer devices and desktops. The websites getting hi-tech day-by-day needs to possess strong and full-fledged of flash.
3) Idea creation
Internet is a dynamic platform where everyday something new occurs in terms of technology and creativity. Graphic designers that can come up with newer and innovative ideas get most of the clients. Every customer wishes to present his website by a novel idea generation. However the ideas for graphic designing should complement your website and its business completely.
4) Sharpening business skills
In order to excel in business it is important to know and understand basics of business which includes talents like- accounting, tax strategy information, marketing, database management and so on. It applies to the business of graphic designing also, keeping you much ahead of the market competition and earn desired profits.
5) Network Construction
The graphic designers having strong and apt network are very well ahead of the competition. They get access to latest information and happenings in the field of graphic designing. As these designers spend most of the time in offices therefore network construction becomes all the more important.
6) Typography knowledge
A good graphic designer has knowledge of typography which facilitates good communication. Now-a-days it should not be overlooked.
Copyright © 2009
Graphic Designing – History And Resources
September 25, 2009 by admin
Filed under Web Graphic Design
‘A picture is worth a thousand words.’ goes the old adage, and no one can question either the truth or the pertinence of the remark. Anyone is naturally more attracted to an image than he or she is to a lot of written words. Keeping all this in mind, advertising for products and services using images and graphics makes a lot of sense.
Symbols have been a part and parcel of the story of human history. All the ancient civilisations and cultures had their own set of symbols and signs that defined their belief system and their way of life. In fact, the alphabets that form the basis of our spoken and written languages have evolved from the pictorial representation of objects around us.
Coming into modern civilised society, these symbols, while changing the role they played, did not lose their pre-eminence in shaping the society. Just think about the **** swastika and the Holy Cross. Symbols have evoked in us all the possible emotions; faith, hatred and love to name just a few.
Keeping the historical and psychological significance of symbols in mind, graphic designers try to create designs that can convey the major features or discerning characteristics of the product or service they are making the designs for.
mdsDESIGN, which was formed in 2002 by Marie deFontenay Coles, is a graphic designing firm providing innovative design solutions to customers all over Australia. The areas covered by mdsDESIGN include high-end graphic design, web design and advertising. Marie deFontenay Coles, the founder of the company also works as the (hold your breath) Director, Client Manager, Art Director, Designer, Print Production, Producer and Receptionist. This is someone who believes in multi-tasking. mdsDESIGN is also a member of the Australian Graphic Design Association (AGDA).
The business model adopted by mdsDESIGN is unique in the field of graphic designing. The boutique style business allows this personalised service, building client relationships and providing complete attention to detail from the initial concept to the final production. With a grand total of 25 years of experience behind her, Marie is sure to provide you with the exact solution for your designing needs. The company provides designs and solutions for: logos, brand or corporate identity, brand naming and identity, brand revitalisation, brochures, leaflets and catalogues, corporate literature, environments/signage, displays, website design, point of sale, packaging, print and press advertising. So for all your design and advertising needs, just visit www.mdsdesign.com.au. On the site you can know more about Marie and mdsDESIGN and also have a look at examples of various creative solutions provided by the company over the years.
Choosing A Computer For Freelance Graphic Design
September 17, 2009 by admin
Filed under Communication
For many years, when a freelance graphic designer chose a new computer, Macintosh was the automatic choice. Macintosh computers provided the memory, processing speed and storage necessary for large design files. Most graphic design firms and printing companies used only Macintosh computers. Today, that trend continues but PCs are making inroads in what used to be territory exclusive to Macintosh. Therefore, the decision on what computer to purchase is not as clear cut as it once was for graphic designers.
Hardware is the first consideration of most freelance designers. While PCs have been proven to rival Macs in terms of processing speed, some people claim that Macs still process large graphic files more efficiently. Also, Macintosh computers have a better maintenance record than most PCs. However, when a hardware problem does arise a Mac can cost more to repair.
Software is where the Macintosh shines compared to the PC. All the major graphic design applications are available for both platforms and run with similar speed. However, the Macintosh operating system has historically been much more stable than the Windows operating system and much easier for the end user to troubleshoot. Additionally, Macintosh computers are far less susceptible to viruses, adware and spyware than PCs, which are notorious for their security flaws.
There are considerations beyond the hardware and software that a freelance designer needs to consider. For example, Macintosh computers typically cost more than PCs. However, once a PC is equipped with the appropriate memory, processor and graphics card to efficiently process graphic files, the cost is fairly similar. If a designer decides to switch platforms any graphic design software already owned must be repurchased under a new license which leads many designers to stick with one platform.
Aesthetics are often a consideration of many designers. Macintosh computers are designed to look sleek and creative while PCs are typically more standard looking. However, some of Macintosh’s most originally designed computers are not suitable for graphic design work, leaving a designer with the standard CPU tower, monitor and peripherals, though perhaps in interesting colors.
Finally, careful consideration must be given to interactions with outside vendors and clients. Many printing companies and graphic design firms still have a strong pro-Macintosh bias and may reject native files created with PC software. However, if you are submitting EPS, TIFF or PDF files, the difference in platform will be negligible.
What Does It Take To Become A Graphic Designer?
Lina Smith asked:
Being a graphic designer is a career that is ideal for anyone who loves to use words and pictures to communicate ideas and messages to other people. Graphic designers are used for a whole variety of different jobs in lots of different fields which can include things like:
• Advertising on posters and in magazines.
• Designing the layout of websites for companies.
• Creating CD-ROM pages.
• Designing logos, letterheads and other branded material for companies.
• Creating brochures.
• Designing leaflets and handouts.
• Designing effects and credits for movies and television.
A graphic designer can do all of these and more as it is such a wide ranging and challenging job, but many people choose to focus on one or two specific areas and make them their speciality. Being a graphic designer is also very rewarding for anyone who has a keen interest in advertising and the way that design can influence people.
So what does it take to become a graphic designer? Firstly it is a good idea to take art and design related courses whilst at school, as this will give you a good grounding as you start on the route to becoming a graphic designer. If you have not done this you might be able to get on a college course which will help you to learn more about being a graphic designer and will help you to further your education. To be really successful as a graphic designer you should really have a bachelor’s degree and this is one of the most basic requirements for many of the graphic design jobs that are advertised.
During your bachelor’s degree to become a graphic designer you will cover a great deal of difference mediums and types of design. This will help you to gain an understanding of a wide range of different areas and it will also help you to decide what you would like to specialise your bachelor’s degree in. Subsequent years will then be spent in more specific areas in which you would like to work. There are so many different disciplines that are involved in graphic design that you might want to pick two or three and then in your final year focus on just one.
If you are already a graphic designer and would like to pursue your career in a different direction you will be able to get onto an associate degree or a certificate program. These are designed to help graphic designers to branch out into different disciplines and increase their knowledge of these disciplines. However you must be aware that you must also have a bachelor’s degree in graphic design before you can start on a different graphic designer course.
Becoming a graphic designer does mean a lot of hard work and a lot of determination, but it will be more than worth it when you are in your chosen profession. So even if you have not taken are or design school, you still have a chance to become a graphic designer.
Become a Master of Graphic Design
Graphic design is a creative process that combines art and technology to communicate ideas. It is the process of communicating visually using typography and images to present information, usually used whenever visual intricacy and creativity are needed to present text and imagery. It can also be applied to the layout and formatting of educational material to make the information more accessible and more easily understood.
Designing a masterpiece graphically is the art of combining text and graphics to communicate an effective message. It is primarily used in the design of logos, brochures, newsletters, posters, signs, and other type of visual communication. Graphic design is the use of words and images to pass on information or to create a certain visual effect. This art form is sometimes referred to as commercial art because of its application to advertising and its vital contribution to business function.
Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Graphic designers have a unique ability to sell a product or idea through effective visual communications, and are asked to perform the difficult task of being creative every single day.
Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with web developers to create both the look and feel of a web site and enhance the online experience of web site visitors. Color is also another powerful way of helping users find their way around a site, and color coding sections of the site helps users identify where they are.
Graphic design adds a visual and emotional context to the purely cognitive text on the site. The primary tool for this art form is, of necessity, the creative mind. With the advent of computers and software applications, the task of the designer has become a little easier, as these have provided more effective production tools than traditional methods. It is a creative profession and things that were once only conceived in the mind are brought to life through skills and imagination.
There is a downside to the inclusion of graphic design on websites. Many designers have tried to force the Web to be what it is not, creating ineffective and sometimes unusable websites. There is a tendency to forget that words, and not images, are the building blocks for the vast majority of websites. People are strongly visually orientated, and their response to the website’s aesthetics and visual structure plays a strong part in how they interact with it as a whole.
The mid 1980s heralded the arrival of desktop publishing and the introduction of graphic art software applications. This introduced a generation of designers to computer image manipulation and 3D image creation that had previously been a tedious and intensive process. Today’s graphic designers often use desktop publishing software and techniques to achieve their goals.
Graphic design requires that the advocate must continually keep up to date with the development of new and updated software, usually either on their own or through software training programs. Contrary to popular belief, anybody with the right software can not necessarily do it, creativity is the biggest attribute that needs to be added.
Graphic design is not just a case of being fluent in some type of software, but also about communication, solving visual problems, and imagination. The tools that are now available do not detract from the need for creative imagination, rather just make the performance of the task easier, and perhaps open the floodgates to applications that may have been out of reach previously.











