Anirban Bhattacharya asked:

The best bakers and pastry chefs come out with products that are not only mouthwatering but delectable visually as well. Similarly, graphic design is the art of presenting information in a visually appealing way. For companies to stand out from the crowd, it’s critical to have an outstanding and instantly recognizable logo that represents the company.That’s where corporate graphic design comes into the picture.

Every entrepreneur’s dream is to have a company and a logo that’s as instantly recognizable around the world as a Nike or a Coca Cola. The job of a professional graphic designer is to try to convert these dreams into reality. The graphic designer takes the brief from the client and comes up with a graphic design that reflects the values of the client.

Professional graphic design is a skill that is a combination of both art and science. While a design needs to be catchy, the graphic designer has to keep in mind the different media that will be used to promote an identity for which the logo is created. A logo needs to look good – be it from an outdoor advertising panel, on computer/TV screen, or on to a mobile device.

The role of the print media continues to decline as the primary mode of advertising for companies. As people are beginning to spend more and more time online, the share of online advertising from the total branding remuneration pie will continue to grow for online and internet advertising. With ubiquitous broadband internet and 3G mobile services, advertising will change from something that is simply static to one highly dynamic; and encourage greater interaction amongst the user.

The corporate graphic design of the future has to bear in mind these changing dynamics. The winning graphic design will be the one that best understands the mindset of its target audience and is able to entice and influence its target geography and the people living there.

IC asked:


Graphic design always has and likely always will be a very important part of marketing and of business in general. With the advent and exponential growth of the internet and e-business, graphic design suited to print and to the web is more important than ever—and will only grow in importance. For the success of your business, you need to locate a skilled graphic design professional that understands the art and the importance of graphic design in the electronic age.

As a successful business owner (or well-informed entrepreneur), you quite likely understand that one of the keys to success in business is securing the services of great service partners—in this case, the services of a great graphic design professional. And surely you also know that a great professional partner is one that understands your needs—even when you don’t.

If your graphic design pro does understand your needs, he or she will understand that you are using your graphic designs as a means of marketing and branding. As such, designs must be attractive, interesting, and reproducible, without being overwhelming. They must also work as well on-line as they do off-line—because even electronically-based businesses have to write a letter now and then.

Graphic designs must put a professional face on your business or organization. Graphically designed materials will be the picture that sticks in the head of website visitors, clients, and other businesses, and that memory must be good or will either be forgotten—or worse—remembered in distaste. Graphic designs must have the ability to translate across all marketing avenues—things as basic as vehicle presentation, letterhead, print media, and so on.

Graphic design for the web must also be managed in such a way that it allows for the incorporation of the important aspects of web design that allow you to be found on the web—namely, web design and search engine optimization. Graphic design must primarily suit the needs of your human clientele, while accommodating the functions of search engines and spiders.

However, graphic design from your graphic design professional must serve your practical needs as well. It must achieve the goals you’ve set in a way that meets your budget. A good graphic design provider will have the ability to offer a variety of graphic design services and options for pricing.

What Did We Learn About Hiring A Graphic Designer?

To recap, we learned that

* Graphic design is historically important to marketing and business success

* Not all graphic design professionals understand the needs of businesses operating online (in whole or in part)

* All branding materials need to flow and work both online and off

* Graphic design is fundamentally important to website appeal for visitors and clients

* Graphic designs must be representational, capable of serving as your professional face-forward

* Graphic design for the web includes accommodating the functions of search engines and spiders.

For internet business, including those that are service-based but using the internet as a marketing tool, finding a good graphic design team to design your website is important. Make sure that you choose a graphic design pro who understands the whole picture, and who can deliver that whole picture to you with an eye to both flare and function.