Maricar Cadavicio asked:


It can be seen everywhere. It is on the face of a high school textbook. It is the sign on the street. It is on the CD cover of the latest album your have purchased. It is on the t-shirt that you are wearing or your friend is wearing. And yes, you see it as you browse through the pages of your favorite gossip magazine.

Graphic design can be found in the most simplest of places and surfaces. It can be seen from high profile venues to the most nondescript ones. Graphic design is simply the process of creating or combining visual elements, such as text and images to communicate to its viewers or readers.

It one of the most valuable and creative ways to send a message to the consumers, patrons, clients and everyone else that comprises the huge market. It is used to effectively bring a message, a concept or an idea through the audience.

While graphic design may be viewed as an all too common tool used in advertising, it actually requires a much more sophisticated level of understanding. Graphic design requires able comprehension and manipulation of information, combined with cognitive skills, aesthetics, and the like to wield an effective design.

Many businesses acquire the services of graphic design. It needs to stand out from the rest of the companies out there. And it does just this by getting acquainted with a graphic designer that can translate the company’s philosophy and values into an encompassing and identifiable image.

Graphic design can ably capture a company’s identity or vision into a complete image, both literally and figuratively. By harnessing all the visual elements of text, colors, symbols and the like, the graphic designer works to fulfill your desired goals or objectives.

Many people, whether in private practice or small enterprise, find themselves needing the services of a graphic designer at one point or another. To this, you will need to observe or remember this practical step by step guide:

1. The first thing you need to accomplish is to find a suitable graphic designer for your project. Find one that you think would fit well with your company’s taste or desired goals. A graphic designer’s portfolio can show you the range of work he or she has done and specializes in.

2. After which, set up a meeting and fully communicate your proposed ideas.

3. Specify your allocated budget

4. Give a time frame.

It would do better to have a time frame if you really want to oversee and regulate the graphic designer’s progress.

There should be submission dates for drafts, revisions and the like before the final artwork is submitted.

5. A deadline is important and you must discuss it and the terms necessary to complete the project.

6. As to prevent any possible fallout, your company should procure a well written and clear contract that states precisely how you would handle the affair. It should also cover the all too common conflicts that can arise in this type of transaction or service. It could also include the proposed schedule as to when and how often the meetings will take place.

With that accomplished, the designer would carefully study your proposed ideas and he or she will in turn do the needed research and find the best possible design that will both fit and outdo any existing designs or projects.

Graphic designs may be used for different purposes. It can be used for clothing, for internet sites and for various print materials where it is all too common. Graphic design and printing should unequivocally work together. The final artwork to be sent to production should be finalized, taking note of all the final decisions on the colors, styling, layout and materials.

Graphic designers must especially have a background on printing is the desired artwork is to be printed. An artwork or design as it appears on screen can appear different once it is on paper. Therefore, a graphic designer has to calibrate everything and know the best means how the design can be printed as precisely as possible.

The printer too, must in turn, demonstrate expertise in handling and supervising graphic designs. By carefully choosing the colors, papers and using a variety of techniques to achieve the final effect of the design, the printer can skillfully breathe life into the graphic design.

Graphic design can definitely and dramatically boost your company’s name and image overall. It will distinguish your company from others and make a lasting impression for your audiences.

graphic design Melbourne asked:

A thoroughly prepared client brief is half the success of a rebranding or design project. Attaining all the necessary and relevant information from the client and a comprehensive insight into the client’s brand provides you with a great foundation for the right brand identity and design solution.

As a designer or brand consultant, a properly prepared client brief gives multiple sources of ideas to work with. Unless you have a clear understanding of what the client wants and needs you waste your time trying to design something out of nothing and the client ends up spending more money than budgeted for as a result of the required modifications…which naturally makes both parties very happy….

Depending on the particular project you will need a specific design brief. That means if you are developing a website or creating a business card, the client design brief will be different. However, there is some general information about your company and what you want to achieve, which should give a good idea in any design situation. Here are some general questions that will help me and fellow designers and consultants:

1. Title 2. What is the nature of your business? What does your business do? 3. What is your target market? a. Age b. *** c. Income d. Occupation e. Location 4. What is unique about your business or product? 5. Who is your competition? 6. What is your aim? What are your goals? 7. How do you want your clients to feel about the brand? What is the message you want to communicate? 8. What is your budget? Range? a. Providing a rough guide enables the consultant/designer with an idea of the type of marketing and design solution that can be provided to you. 9. What is your deadline? 10. Provide the designer with current and past design and marketing materials.

To see how you can improve the image of your brand click here: graphic design Melbourne

Gotham Graphic Design Sydney asked:


A design brief is something that is vital to any design project, as it will provide the designer(s) with all the information needed to create a great visual design solution.

There is no single, off-the-shelf format for a design brief but there are a number of key points the agency MUST understand. The project team should create the brief focusing on the results and the business objectives of the design project. All stakeholders should unanimously agree on the content prior to starting the design process. This ensures an effective design solution as well as keeps the expected changes to a minimum.

What are the specifications?

What is the finished size of the completed design?

How is it going to be printed or used?

What other information should the designer know in regards to finished specifications?

Company profile

• What your business does

• What is you USP (Unique Selling Proposition)

• How you fit into your industry sector

Project overview and background

• What are you trying to communicate and why?

• What is the ‘call to action’ or business objective

• Who are your competitors and how do you differ from them?

• Does it need to match existing material, conform to Brand guidelines or is it a new direction for your company?

Benchmark

It is just as important to provide us with what you DON’T want to see along with what you DO want to see in the designs. Provide us with some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for your project.

This will give the designer an idea of what to steer clear of and will avoid disappointment on your behalf.

Target audience

Provide demographic figures about your audience (in order of importance) that may be useful to the designer. These may include: age, gender, income, tastes, views, attitudes, employment, lifestyle.

Business objectives and strategy

• Generate sales?

• Encourage enquiries?

• Gain newsletter subscribers?

• Obtain information from your audience?

• Encourage them to tell a friend?

What is the time scale / deadline?

Provide a ball-park figure, a budget expectation will give the designer a good idea of the type of solution they will realistically be able to provide. Providing a budget prevents designers wasting valuable time and resources when trying to maximise your budget.

Give the designer a detailed schedule of the project and agree on a realistic deadline for the completion of the work. You should take into account the various stages of the design project such as brief, concept approvals, development, production and delivery.

What copy (text) and pictures are needed?

Tip: The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed. You may need to look into getting a professional copywriter / photographer – ask your designer for some recommendations.

• What copy needs to be included in the design? Who is providing the copy?

• What pictures / photographs / diagrams etc need to be used?

• Who is providing these?