What are the Benefits of Graphic Design and Why Should You Care?

May 14, 2011 by admin  
Filed under Web Graphic Design

graphicsdesign
Website Design Weston asked:

If you run a business and you have any form of corporate identity then you should care very much. How you present your company to your chosen market is fundamental to its success.

The graphic design process is crucial to any business, making it stand out head and shoulders from the competition. Whether it is the design of an entire corporate campaign or the creation of a simple company logo it still has to work effectively for you. There are four critical elements that should be seen in every logo design:

• It must be describable

• It must be memorable

• It must be effective without colour

• It must be scalable

Fairly obvious really but how does your logo stand up to these criteria? How does your company identity stand out from the competition?

Ask yourself why something is designed in a certain way. Consider why a particular colour is chosen instead of its opposite. Why use this font? Why include this particular graphic here? A good designer will think through every detail of a design and only include elements that will add to the design and re-enforce the brand.

Once your business is up and running you may think that any form of corporate identity will act to represent the company, visually creating a brand by default. Think again. If you look at the large corporations you will notice that their brand strategy stands the test of time for many years.

Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking modern and refreshed.

Benefits:

• Professional image

• Considered and long-lasting design strategy

• Make your company look bigger

• Stand out from your competition

• More effective

By Ben Smith

- Website design somerset- Professional Website Design Weston-Super-Mare

Graphic Design Firm

May 14, 2011 by admin  
Filed under Business

Benered asked:


Are you looking for a graphic design firm that can provide you solutions for all your designing needs? There are million of graphic designing firms on the web that are waiting to help you. So much so that it is difficult to select the best among them.

What are the basic features a Graphic Design Firm needs to have?

No doubt there might be million of graphic design firms on the web that provide different services to customers. But are all of them reliable enough to fulfill all your designing needs. This might sound a bit weird but the answer is “NO”. Just like no two people can be alike similarly no two graphic designing firms can be alike. The reason is simple. There are different things that add to the success of any firm or an industry. This includes the hard work put in by the firm, the reliability of the firm, the services offered by the firm and also the professionalism of the firm.

There are very few designing firms out there who can assure you hard work, reliability, and professional designers and offer value added services to customers. It’s all about selecting the right graphic design firms that can give a strong identity feel for your business.

·Select a firm that has a combination of experienced as well as creative designers

·Select a firm that can provide value added services

·Make sure the firm is reliable and a perfect source for your designing needs.

If you have an online business then graphic design is very handy for you. You need to have the best of logos, banner, stationary design, brochure, newsletter and so on. This makes it very much important for you to select a graphic design firm that can help you create a strong corporate identity in the online world.



How to Get a Job as a Graphic Designer

May 14, 2011 by admin  
Filed under Creating A Business Card

Gareth Coxon – Dot Design asked:


Just the other day I received a question on Twitter from Adam at Design4Love:

“Hi.. how are you? Do you have any tips for me how to get into the UK design industry (Other than sending applications to agencies). Thanks!”

Which got me thinking about how difficult it was for me and some of the fellow graphic design students I studied with to get a job in the design industry back in 1999 (yes that long ago!) straight out of design college. I snapped up a job with a Central London design agency in Soho within 2 weeks of leaving college but looking back it wasn’t really the right job for me then. Though just 13 months later I changed positions and worked for a great design agency based in London Bridge and learned a huge amount as well as working on lots of different types of projects as a designer.

Anyway competition was fierce then BUT the amount of graphic design and other design courses available in art colleges and universities up and down the college has grown hugely since then.

So here are a few tips on (like Adam asked) “how to get into the UK Design industry”

The Portfolio:

Having a great design portfolio is a must. To be honest your design portfolio is the most important thing on this list, its what you’ll mainly be judged on. It must be well presented and include at least 6 or more design projects. Think about the kind of work the agency your applying to does and try to tailor your portfolio towards that. For example if they specialise in corporate identity and branding work try to include work of this kind.

Be ready to talk about your design work, what inspired you, why you approached the project in the way you did, even choice of typeface, colours, imagery etc. Show them some of your sketchs and development work, some agencies what to see your scribbles more than the finished work as it shows your design process and how you think!

Before taking your portfolio along to job interviews, make sure you show it to a people (tutors, other design students) talk them through it, get them to ask you questions about your design work and respond with suitable answers. This will get you used to talking people through your portfolio, making you a more prepared for the interview.

Work Experience:

Offer to do some work experience with a design company who’s work you really admire (for free if you have to!), even if its just a week then spend that week wowing them, making the tea, producing great work, take an interest in everything relating to that design company. It is a good way to get your foot in the door but also don’t be too pushy or cocky, you might think your a great designer but remember there is a big difference between design college and the real world!

If the company really like you during your work experience they might offer you a full time job!

Finding Work:

Send your portfolio as a PDF etc to as many design companies (that your interested in) as possible, then after a few days give them a quick call to check they have received it.

Another alternative and one that worked for me is to approach a design recruitment agency. I contacted Major Players (there are many others!) when looking for a new graphic design position. They interviewed me and I took them through my portfolio and skills set, based on this they then contacted me when suitable jobs became available. This worked very well as they got me a new job within 2 weeks.

Dress code:

There isn’t one as such. Wear what your comfortable in but also look like you have made some sort of effort! That said I wouldn’t recommend turning up in a suit! Remember what you wear can be seen as a reflection of yourself and your design style or preferences.

Behaviour:

Be yourself, be calm and open to discussing your work and the work of the design agency. Remember to ask questions about what work they produce and what your role would be. One thing I found useful was to ask if someone could take you around the studio, afterall that is where you’ll be working if you get the job and you need to see what sort of environment you’ll be working in. It also easier to ask questions as you move around and see how they work.

Research:

Remember to do some research on the company that is interviewing you, as they are likely to ask you what made you apply for a job with them, what sort of work do they produce, what awards have they won (if any), why do you want to work for them in particular?

Keep trying:

Above all keep trying and keep looking at ways to improve your portfolio. If you go for an interview and they don’t give you a job, don’t worry, your work just might not be suitable for that particular design agency.

So hope this has helped, good luck!



Elements and Benefits of Graphic Designing

April 10, 2011 by admin  
Filed under Graphic Design Services

Ritika asked:


Graphic Design is all about communicating your message through visuals whereby visual information is given form and structure, so as to communicate your unique message and reflect your unique identity.In today’s busy and noisy world, where no one has time to observe things going around, only a good piece of graphics can get you noticed and I strongly believe nothing better than a logo can help you to be remembered for ages.

Logo designing is a mix of engineering and art. The best logos in the world are comprised of simple text and uncomplicated graphics. A logo should have some basic character to qualify as a professional logo. It’s not all about appearance.

When you own a small business, it’s certainly important to spend your marketing budget wisely.Every brochure, advertisement, and business card that you pass out plays an important role in establishing the image of your company. The same is true of your company’s logo and website. The graphic design skills and techniques used to create the materials that represent your company to prospective customers and other individuals establish your company’s corporate identity. Why would you risk sending the wrong message about your business by relying on amateur graphic design work that you create yourself.

The graphic design process is crucial to any business, making it stand out head and shoulders from the competition. Whether it is the design of an entire corporate campaign or the creation of a simple company logo it still has to work effectively for you. The most commonly described elements of design are:



Lines

Shapes

Mass or Size

Texture

Color

Form

Space

Value (lightness or darkness)



Whether yours is a small business organization in its budding stages or already a large scale business, logo always is an essential part of your company.

Some of the benefits of a good logo design are:

Logo helps to give your company and your company website a complete identity. Viewers identify your organization with your company logo.

The main aim of your website is to attract viewers, build their trust and make them come back to your site over and over again. If your company logo has that power which has already been stored in the viewer’s minds in just one or two visits, he might remember your company website whenever he is online in search of some common information.

A logo helps to enhance the personality of your company’s online presence.

It is said that images speak louder than words. A logo which is a graphical presentation of words and images speak more powerfully than the plain text on your site.

Logo helps in brand building for your company and its website.

The list of benefits a good logo would have over a company can be endless. But to summarize, logo designing is the most important element and the first element to lead you to the success ladder.

HiSpirits Technologies provides high end Graphic Designes and Website Design.