The Modern Age of Graphic Designing

May 14, 2011 by admin  
Filed under Web Design

Mr.Kyle Sho asked:


Graphic design is an integral part of website designing aimed at boosting the sales of the client. Web design firm should study the basic design requirements of the client and make use of colors, text, fonts and graphics to create magic through their imaginative designing. It is mandatory to take into account the medium, target audience, message and its aim while preparing a layout for the graphic design. There are many graphic designing firms in California that claim to offer state of the art online graphic design which meets the goal of the organization. Some of the top web design firms in California can be located through our graphic design directory.

It is better if the graphic design firm have knowledge about their client, meet them up to understand their requirements and the features of the products/services. This information influences the decision regarding what type of content has to be developed and type of style to be used in the designing. Further, the graphic design firm should be intimated with the budget as it becomes easier for the designer to visualize and design online graphics cost effectively.

Web graphic design companies use various forms of graphic art software like In Design, Photoshop Illustrator, Dream weaver and In Design to create mesmerizing interactive graphic designs. Graphics should be interactive enough to provide an insight of the client’s product in an innovative and attention catching manner. You can choose the web design firm from our graphic design directory according to designing need and the budget. Make sure to enquire and see the testimonials of the graphic design company before finalizing the firm.

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What is a design brief?

May 14, 2011 by admin  
Filed under Budget Range

Gotham Graphic Design Sydney asked:


A design brief is something that is vital to any design project, as it will provide the designer(s) with all the information needed to create a great visual design solution.

There is no single, off-the-shelf format for a design brief but there are a number of key points the agency MUST understand. The project team should create the brief focusing on the results and the business objectives of the design project. All stakeholders should unanimously agree on the content prior to starting the design process. This ensures an effective design solution as well as keeps the expected changes to a minimum.

What are the specifications?

What is the finished size of the completed design?

How is it going to be printed or used?

What other information should the designer know in regards to finished specifications?

Company profile

• What your business does

• What is you USP (Unique Selling Proposition)

• How you fit into your industry sector

Project overview and background

• What are you trying to communicate and why?

• What is the ‘call to action’ or business objective

• Who are your competitors and how do you differ from them?

• Does it need to match existing material, conform to Brand guidelines or is it a new direction for your company?

Benchmark

It is just as important to provide us with what you DON’T want to see along with what you DO want to see in the designs. Provide us with some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for your project.

This will give the designer an idea of what to steer clear of and will avoid disappointment on your behalf.

Target audience

Provide demographic figures about your audience (in order of importance) that may be useful to the designer. These may include: age, gender, income, tastes, views, attitudes, employment, lifestyle.

Business objectives and strategy

• Generate sales?

• Encourage enquiries?

• Gain newsletter subscribers?

• Obtain information from your audience?

• Encourage them to tell a friend?

What is the time scale / deadline?

Provide a ball-park figure, a budget expectation will give the designer a good idea of the type of solution they will realistically be able to provide. Providing a budget prevents designers wasting valuable time and resources when trying to maximise your budget.

Give the designer a detailed schedule of the project and agree on a realistic deadline for the completion of the work. You should take into account the various stages of the design project such as brief, concept approvals, development, production and delivery.

What copy (text) and pictures are needed?

Tip: The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed. You may need to look into getting a professional copywriter / photographer – ask your designer for some recommendations.

• What copy needs to be included in the design? Who is providing the copy?

• What pictures / photographs / diagrams etc need to be used?

• Who is providing these?



Illustrators and Graphic Designers – the Modern Day Michelangelo

May 14, 2011 by admin  
Filed under Creative Graphics

Anirban Bhattacharya asked:


If Michelangelo time travels to the 21st century he would probably have a hard time earning his living with his paint brush. The modern day artist can no long work with brushes and paints; rather he uses his refined artistic sensibilities to create dazzling images using the medium of computers and software.

Professional designers working with ad agencies use software like Photoshop, Illustrator and Corel draw to create mesmerizing images, which accentuate the value of worth of the written words which accompany them.

Professional graphic design is a very rewarding field in which designers come up with new and innovative ways of getting the desired message across to the masses through various mediums, like print, film, TV and of course the web. The online media is by the most dynamic of the mediums since it’s an arena that’s open to all. Professional graphic design for the web is considered to be the most innovative and yet the easiest of ways to gather followers and customers.

Professional graphic design uses cognitive and imaginative skills and combines it with visual arts for creating breathtaking array of artworks in a variety of forms.

Corporate graphic design plays a huge role in determining the impression of the people during brand building initiatives, like endorsements of products;.

Professional graphic designers carefully study your internet marketing plan and combine it with your business requirements, and then come up with a workable solution that would both fit your budget and also help you reap huge profits.

Corporate graphic design solutions offered differs from business to business as per their budget and their domain.

Sky is literally the limit for these creative wizards known as corporate graphic designers. They can create spectacular designs by cleverly blending images, colors, sounds etc. When software like Dreamweaver is used to create your website, it gives your online address (your site) a sophisticated look. In short, impress your prospective clients with professional graphic design!