Anti-aliasing for a Smoother Corporate Graphic Design

May 14, 2011 by  
Filed under Website Visibility

Anirban Bhattacharya asked:


When vying for a commercial successful website, one cannot really afford to ignore the need for a professional graphic design powered by custom web development and overall search engine friendliness. Per se, there are various facets to a good looking corporate graphic design and one of them is called anti-aliasing.

A term often used in connection with graphic cards and computer games; Anti-aliasing is integral to a nice and smooth professional graphic design across digital media. The method is used to discernibly smooth the rough edged texts and images in any online game, graphic card or website to give it a more corporate look.

A deeper look into how anti-aliasing works, reveals that it involves no magic but purely smarter handling of the graphics at hand. Anti-aliasing achieves a smoother look for the texts and graphics by rendering the edges less obvious for the human eyes, thus only fooling the viewer’s eyes that the image is now minus a jagged look. The finer texts and graphics in turn reinforce a corporate graphic design impression in the psyche of the audience at large and win better response for the game/ graphic card/ website etc.

The secret behind anti-aliasing can be easily realized by magnifying the text before and after anti-aliasing. An analytical eye would take no time in understanding what anti-aliasing does to any text/ graphic. The method when implemented simply blurs the edges of the text, which looks neat and corporate like for any professional graphic design when reduced manifolds in size within the template. It naturally increases the calculations to be done on the computer monitor to achieve the professional look for the graphic design, and hence a bit slower uploading time.

While the jagged look is an outcome of the basic limitation of a computer screen, which is made up of multitude of pixels and draws any subject using horizontal and vertical lines, Anti-aliasing basically incorporates gentle color changes around the edges to give them a blended look.



The Modern Age of Graphic Designing

May 14, 2011 by  
Filed under Web Design

Mr.Kyle Sho asked:


Graphic design is an integral part of website designing aimed at boosting the sales of the client. Web design firm should study the basic design requirements of the client and make use of colors, text, fonts and graphics to create magic through their imaginative designing. It is mandatory to take into account the medium, target audience, message and its aim while preparing a layout for the graphic design. There are many graphic designing firms in California that claim to offer state of the art online graphic design which meets the goal of the organization. Some of the top web design firms in California can be located through our graphic design directory.

It is better if the graphic design firm have knowledge about their client, meet them up to understand their requirements and the features of the products/services. This information influences the decision regarding what type of content has to be developed and type of style to be used in the designing. Further, the graphic design firm should be intimated with the budget as it becomes easier for the designer to visualize and design online graphics cost effectively.

Web graphic design companies use various forms of graphic art software like In Design, Photoshop Illustrator, Dream weaver and In Design to create mesmerizing interactive graphic designs. Graphics should be interactive enough to provide an insight of the client’s product in an innovative and attention catching manner. You can choose the web design firm from our graphic design directory according to designing need and the budget. Make sure to enquire and see the testimonials of the graphic design company before finalizing the firm.

Copyright © 2007



What is a design brief?

May 14, 2011 by  
Filed under Budget Range

Gotham Graphic Design Sydney asked:


A design brief is something that is vital to any design project, as it will provide the designer(s) with all the information needed to create a great visual design solution.

There is no single, off-the-shelf format for a design brief but there are a number of key points the agency MUST understand. The project team should create the brief focusing on the results and the business objectives of the design project. All stakeholders should unanimously agree on the content prior to starting the design process. This ensures an effective design solution as well as keeps the expected changes to a minimum.

What are the specifications?

What is the finished size of the completed design?

How is it going to be printed or used?

What other information should the designer know in regards to finished specifications?

Company profile

• What your business does

• What is you USP (Unique Selling Proposition)

• How you fit into your industry sector

Project overview and background

• What are you trying to communicate and why?

• What is the ‘call to action’ or business objective

• Who are your competitors and how do you differ from them?

• Does it need to match existing material, conform to Brand guidelines or is it a new direction for your company?

Benchmark

It is just as important to provide us with what you DON’T want to see along with what you DO want to see in the designs. Provide us with some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for your project.

This will give the designer an idea of what to steer clear of and will avoid disappointment on your behalf.

Target audience

Provide demographic figures about your audience (in order of importance) that may be useful to the designer. These may include: age, gender, income, tastes, views, attitudes, employment, lifestyle.

Business objectives and strategy

• Generate sales?

• Encourage enquiries?

• Gain newsletter subscribers?

• Obtain information from your audience?

• Encourage them to tell a friend?

What is the time scale / deadline?

Provide a ball-park figure, a budget expectation will give the designer a good idea of the type of solution they will realistically be able to provide. Providing a budget prevents designers wasting valuable time and resources when trying to maximise your budget.

Give the designer a detailed schedule of the project and agree on a realistic deadline for the completion of the work. You should take into account the various stages of the design project such as brief, concept approvals, development, production and delivery.

What copy (text) and pictures are needed?

Tip: The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed. You may need to look into getting a professional copywriter / photographer – ask your designer for some recommendations.

• What copy needs to be included in the design? Who is providing the copy?

• What pictures / photographs / diagrams etc need to be used?

• Who is providing these?