A thoroughly prepared client brief is half the success of a rebranding or design project. Attaining all the necessary and relevant information from the client and a comprehensive insight into the client’s brand provides you with a great foundation for the right brand identity and design solution.

As a designer or brand consultant, a properly prepared client brief gives multiple sources of ideas to work with. Unless you have a clear understanding of what the client wants and needs you waste your time trying to design something out of nothing and the client ends up spending more money than budgeted for as a result of the required modifications…which naturally makes both parties very happy….

Depending on the particular project you will need a specific design brief. That means if you are developing a website or creating a business card, the client design brief will be different. However, there is some general information about your company and what you want to achieve, which should give a good idea in any design situation. Here are some general questions that will help me and fellow designers and consultants:

1. Title 2. What is the nature of your business? What does your business do? 3. What is your target market? a. Age b. *** c. Income d. Occupation e. Location 4. What is unique about your business or product? 5. Who is your competition? 6. What is your aim? What are your goals? 7. How do you want your clients to feel about the brand? What is the message you want to communicate? 8. What is your budget? Range? a. Providing a rough guide enables the consultant/designer with an idea of the type of marketing and design solution that can be provided to you. 9. What is your deadline? 10. Provide the designer with current and past design and marketing materials.

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Lina Smith asked:

Being a graphic designer is a career that is ideal for anyone who loves to use words and pictures to communicate ideas and messages to other people. Graphic designers are used for a whole variety of different jobs in lots of different fields which can include things like:

• Advertising on posters and in magazines.

• Designing the layout of websites for companies.

• Creating CD-ROM pages.

• Designing logos, letterheads and other branded material for companies.

• Creating brochures.

• Designing leaflets and handouts.

• Designing effects and credits for movies and television.

A graphic designer can do all of these and more as it is such a wide ranging and challenging job, but many people choose to focus on one or two specific areas and make them their speciality. Being a graphic designer is also very rewarding for anyone who has a keen interest in advertising and the way that design can influence people.

So what does it take to become a graphic designer? Firstly it is a good idea to take art and design related courses whilst at school, as this will give you a good grounding as you start on the route to becoming a graphic designer. If you have not done this you might be able to get on a college course which will help you to learn more about being a graphic designer and will help you to further your education. To be really successful as a graphic designer you should really have a bachelor’s degree and this is one of the most basic requirements for many of the graphic design jobs that are advertised.

During your bachelor’s degree to become a graphic designer you will cover a great deal of difference mediums and types of design. This will help you to gain an understanding of a wide range of different areas and it will also help you to decide what you would like to specialise your bachelor’s degree in. Subsequent years will then be spent in more specific areas in which you would like to work. There are so many different disciplines that are involved in graphic design that you might want to pick two or three and then in your final year focus on just one.

If you are already a graphic designer and would like to pursue your career in a different direction you will be able to get onto an associate degree or a certificate program. These are designed to help graphic designers to branch out into different disciplines and increase their knowledge of these disciplines. However you must be aware that you must also have a bachelor’s degree in graphic design before you can start on a different graphic designer course.

Becoming a graphic designer does mean a lot of hard work and a lot of determination, but it will be more than worth it when you are in your chosen profession. So even if you have not taken are or design school, you still have a chance to become a graphic designer.

A successful future in the new media industry (and specifically, graphic design) depends on choosing the right school. As a graduate student in this field myself, I will be able to provide you with the absolute best advice one can get in regards to this topic.

1. Area of Focus

The first thing that you need to know about schools of this nature is that they are designed with everyone in mind, and that means people going into the program may have absolutely no experience. In my case, they asked for a portfolio of work as part of the admission process. So, if you are self-taught and eager to solidify your already existing knowledge, or a total beginner, this is a good choice for you. If, however, you have already completed a similar program, you may wish to take a new program merely to upgrade your skills (because the field of new media is always changing). If you can, it really, really, really helps if you take a freehand drawing course prior to learning how to draw using a computer.

2. Recognition

- Does the school participate in any graphical arts competitions? – Have students accomplished anything of reknown in the industry?

3. Teachers

Trust me, this doesn’t go without saying. The quality of your education will be directly related to the instructors. I have never encountered an instructor that wasn’t immensely knowledgeable about the subject area. Of course, there is a big difference between knowing the subject area and being able to teach (that is, to convey that information, and manage students, answer questions, etc).

4. Job Placement

100% make sure that you get into a program that incorporates on-the-job experience. Or at least a practicum. This usually is 100 hours of real on-the-job experience and it is absolutely invaluable to your career.

5. Curriculum And Tools

You must assess whether the curriculum is relevant to you field of study. You may want to compare the curricula of different schools to see which offers the best form of education. As it so happens in my case, the administration did something they have never done before: changed the curriculum halfway through the program. The reasoning behind this was that the software we were scheduled to be instructed in would soon be discontinued on the Mac. It really pays off if you can see the facilities beforehand so you know what tools they are using. Don’t just oogle at the computers, snoop around and see the programs directory and make note of what programs are installed, and if they are the latest versions.

6. Student to Teacher Ratio

Graphic design is kind of an industry that more or less demands personal contributions on every project. For this reason, you can’t just be known as the photoshop guy, it is your responsibility to be well versed in a lot of different programs and techniques for creating stunning graphics and illustrations. And that means you will definately need one-on-one instruction, or at least the ability to stop the class in case you get lost. These programs are very fast-paced and if you don’t make sure you fully understand concepts in the first semester you will get hopelessly lost – fast.

7. Accreditation

Accreditation means the school has passed a certain standards of educational quality. If you can, ask for literally one minute of the head departments time and find out a listing of companies that students have been hired into.

8. Cost

A full education in graphic design can cost anywhere from 13,000 to 16,000 dollars for an intensive one-year program (120 credits). The goal here is to find a university, college, or technical institute that is recognized internationally for excellence. Let’s face it, Harvard University will look a lot better on your resume than Texas Community College. Three great recognized schools in are BCIT located in Vancouver Canada (Vancouver is the equivalent of Hollywood for graphic designers, web designers, and all new media experts), the Art Institute (with locations worldwide), and the Vancouver Film School (VFS) that has graphic design programs that are very specialized.

9. Scholarships

You might want to consider whether the design school you are looking at offers any scholarships. You also might want to know the terms to them too. Some schools offer scholarships based on academic performance. Some offer them based on art competitions they hold regularly. You should qualify for a national student loan either way, and repayment is extremely affordable.